Breaking marketing open.

I’ve been looking at human nature and all it’s complexities, and come to the conclusion that traditional demographics are not enough to predict human behaviour, particularly for buying decisions. This video outlines a new way to look at demographics and personas, so we look at people as the complex entities they really are! I hope you enjoy watching it.

Kind regards, Ruth x

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s